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International Marketing Specialist | Project Manager | Researcher | Language Teacher | Writer
<aside> 🌸 Hi! Here you’ll find a little bit of everything: my experiences in the academic world, language teaching, volunteering, marketing and finances built who I am today.
I'm currently a Project Manager + Digital Marketing Specialist + Academic Researcher with a master’s in Japanese Culture and a bachelor’s in International Relations. Ever since I was a kid, I've been fascinated with learning languages and foreign cultures. As a multicultural professional, my dream is to travel and learn as much as possible.
My goal is to develop experience working on projects in multiple fields across the globe. I can’t go a day without drinking tea or reading something. During my free time, I also love to teach, cook, draw and write. My bucket list is never-ending.
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Master’s Degree
Japanese Language, Literature and Culture
Universidade de SĂŁo Paulo (USP), SĂŁo Paulo, Brazil
Themes of study:
- Population Aging in Japan and the World: the Main Characteristics, Consequences and Stats.
- The condition of life in Japan and the world for the
- Elderly;
- Women;
- Migrants;
- People with Disabilities.
- Population Aging and Geopolitics.
Graduated on: 2021
Bachelor’s Degree
International Relations
Faculdades Integradas Rio Branco, SĂŁo Paulo, Brazil
Themes of study:
- Population Aging and International Relations: an Analysis of the Top 5 Countries with Highest Elderly Population Percentage in the Total Population: Japan, Italy, Spain, Portugal and Greece.
- Geopolitics and Demographic Changes.
- Human Rights in International Law.
- Theories of International Relations.
- International Politics.
- Sociology.
Graduated on: 2016
Achievements
Project Manager
Brafton Inc. | October 2023 – Present
As a PM, I utilize my product knowledge and deep understanding of the company’s production processes and internal tools to execute on client strategies and Statements Of Work (SOW).
- Juggling 20+ clients with companies such as Simplisafe, Marsh McLennan, Samsung, FFVA, M&T Bank, Lewis & Ellis Insurance, Vectra AI, Decorating Den, etc.
- Handling all sorts of projects, from design (ebook, graphics, banners) to editorial (blogs, SPBs, email newsletters) to video (studio shooting, animation, closed captioning).
- Answering clients within a work day and always making sure the projects are on brief and on time.
- Working with the production teams to ensure that all tasks and deliverables are created on-time and on-brief.
- Attending or organizing production-related client calls or internal meetings with necessary stakeholders.
- Responsible for all project creation, tracking and completion in the internal software platform.
- Ensuring that the production teams are creating and delivering content and services that align with our client-facing SOW and KPIs.
- Handling all client-facing conversations and maintaining accountability for deliverables and timelines.
- Ensuring that content issues are escalated and resolved quickly and effectively.
- Writing agenda notes and post-meeting recaps, leading weekly scrum meetings across departments, connecting with various heads of departments and key stakeholders.
- Managing the Brafton marketing platform + showcasing demos to clients.
Private Volunteer English Teacher
Self-Employed | Mar 2021 – May 2022 + Jul 2023 – October 2023
Weekly virtual English classes given to Brazilians who aim to learn English or up their expertise on Business English.
Self-Employed | Mar 2021 – May 2022 + Jul 2023 – October 2023
Weekly virtual English classes given to Brazilians who aim to learn English or up their expertise on Business English.
Marketing Specialist
Brafton Inc. | June 2022 – October 2023
Point of contact between the marketing team and all departments: Coordinated schedules across departments (Editorial, Design, Video, Social) on a weekly basis.
- Responsible for all project creation, tracking and completion in the internal software platform for the Marketing team.
- Maintained the team’s content production calendar.
- Proofread and edited 300+ creative material (blog, LPs, emails, ads).
- Built and edited 100+ pages in WordPress (Gutenberg block editor) and trainings.
- Wrote about my experiences on the blog about going from knowing almost nothing about WordPress to become the go-to person for WP in the marketing team.
- Wrote three articles that were published in the Brafton blog on B2G marketing, WordPress and sports marketing.
- Spearheaded landing page audits across all countries/regions (US, UK, Germany and Oceania).
- Wrote three emails with original content that created 10+ leads.
- Platforms: WordPress, Google Suite, MarketMuse, Clearscope, SurferSEO, Semrush, Ahrefs, Google Console, WCAG Contrast Checker, Diffchecker, BrightLocal, Brafton Content Marketing Platform.
Marketing Assistant
Brafton Inc. | Dec 2021 – May 2022
Went from knowing zero about marketing and project management to handling all projects by the team in the internal Brafton platform, Atlas.
- Improved the project management and scheduling process for the marketing team.
- Created a new type of interdepartmental communication by sending weekly emails and increasing interaction between the marketing team and other departments: Editorial and Design.
- Responsible for the Brafton blog: scheduling and publishing.
- Proofreading internal creative content requested by the Marketing team: Editorial, Design and Tech assets.
- Building three weekly newsletters in Marketo.
Financial Duplicata Management
Banco ABC Brasil | 2021 – 2023
Generated weekly reports and did client profile analysis in the Credit and Risk sector.
<aside> 🎓 Academic Research: Japan Studies (Culture & Art) | Demographics | International Relations | East Asian Studies | Politics | Health | Human Rights |
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<aside> đź“» Radio + Podcast Interview: Population Ageing in the World and in Brazil
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Interview in Portuguese with the national podcast Rádio Senado Ordem Global in 2023.
<aside> 📽️ Interview with National Foundation: Fiocruz - Canal Saúde
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Interviewed by national channel Brazilian TV host Neide Diniz in Portuguese in 2021.
<aside> 🎓 Article: Invisible Beings - People with Disabilities in Japan
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Article in USP academic Journal in Portuguese in 2021.
<aside> 📽️ Webinar: Population Ageing in Japan
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